PR Exec Justine Sacco Fired After Tweet Goes Global

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Justine Sacco-wd

via NY Daily News:
Sacco has been sacked.

Justine Sacco, the New York PR executive who sparked a global firestorm for her wildly insensitive tweet on AIDS, was fired Saturday by her bosses at media conglomerate IAC.

“There is no excuse for the hateful statements that have been made and we condemn them unequivocally,” said a rep for the company, which includes brands such as OKCupid, Vimeo, and the Daily Beast.

“The offensive comment does not reflect the views and values of IAC. We take this issue very seriously, and we have parted ways with the employee in question.”

Sacco, 30, tweeted Friday, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” before taking off for South Africa.
Justine Sacco-tweet

But one web-savvy savant turned hate into opportunity, linking the website to Aid for Africa, a group of nonprofits that have seen a serious spike in donations. There’s definitely an uptick of people giving to us since that happened,” Barbara Alison Rose, the executive director of Aid for Africa, told the Daily News.

“Certainly, a big increase over what we’d normally see,” she said, adding that the small, Bethesda, Md.-based nonprofit is seeing a steady stream of donations of about three per hour, versus the usual three per day.

The young blond’s ill-fated tweet has all but taken over social media networks, with the hashtag #HasJustineLandedYet trending on Twitter, and real-time flight statuses popping up when searching Google for Sacco’s name. One Twitter user even claimed to have spotted Sacco with a friend at the Cape Town airport.

Justine Sacco-south africa


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  • Princess Aurora

    Well silly girl, we all knew this was going to happen. Why as a PR exec wouldn’t you?

  • Ken Spot Fowler

    NOT to offend any….but DUMB BLONDE?

  • BillClitone

    all the people who went after her should be ashamed. she was the victim, of evil morons.

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