On-set tantrums, p***ing off’ sponsors and aggressive eye-rolling and mouth-smacking indicative of behavior African-American women have worked years to overcome. ‘The Real’ reasons Tamar Braxton was fired from talk show.
- Tamar Braxton was fired from hot talk show The Real last weekend because ‘she was becoming unbearable to work with’
- During a final taping in early May, Braxton cursed out the show’s executive producer in earshot of staffers on set
- ‘It was an ugly scene,’ reveals show source. ‘Pinterest sponsored the segment and Tamar was upset she was losing the guessing game’
- She really acted out during the taping in front of the studio audience and then exploded behind the scenes once the show was done.
- Producers had to heavily edit the segment to make it presentable to air, but the sponsor witnessed it all
- Focus group research showed educated and working women did not identify with Tamar’s use of words known as popular among drag queens and some gay men
- ‘It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real’
Is this just for ratings? Executives of the hit daytime talk show The Real fired Tamar Braxton because of negative feedback on her ‘ghetto’ persona as perceived by focus group, as well as on-set insubordination and a rebellion by advertisers.
The show’s sales team made it clear that advertisers did not want her in their segments due to her antics and lack of cooperation.
It was a move that neither the singe, nor her four co-hosts on the Telepictures show, saw coming.
On Saturday 21st May, Tamar, Adrienne Bailon, Jeannie Mai, Loni Love and Tamara Mowry all got phone calls from the show’s parent company Telepictures/Warner Bros. letting them know that the show would be moving forward without her.
“Everyone was caught off guard. None of them saw it coming and everyone was completely blindsided by the decision,” a source close to production claims.
The Real co-host states she did not know Tamar was being fired in her video below:
They were also supposed to travel to New Orleans together over the 4th July holiday weekend for a rare off-season multi-day taping at the Essence Festival, where they were going to film episodes of their show and premiere them when they returned in September.
But during the final tapings of The real outeed in early May, the show’s executive producer had reached breaking point with Tamar, who cursed her out other staffers on set after being upset she lost a game during the taping.
“It was an ugly scene. Pinterest was sponsoring the segment and Tamar was genuinely upset she was losing the game. She really acted out during the taping in front of the studio audience and then exploded behind the scenes once the show was done. Producers had to heavily edit the segment to make it presentable to air on TV, but the sponsor was on set for the segment and witnessed it all,’ the source explains.
According to production people on the show, Tamar’s outbursts on set were frequent. She regularly blew up at the executive producer and oftentimes her husband Vincent Hubert or her co-hosts would work to calm her down.
“Let’s just say she was becoming unbearable to work with,” the source claims.
In September 2015, it was announced Tamar had signed on to join Season 21 of ABC’s Dancing with the Stars. Besides causing family conflict, as previously reported by the Daily Mail, it also meant that The Real had to readjust the production schedule to accommodate Tamar’s hiatus from the show.
They used several guest hosts to fill in for her.
During her run on Dancing with the Stars, the 39-year-old singer and reality star was rushed to the hospital as she had blood clots found in her lungs. Her condition became so serious that it was nearly fatal and Tamar had to leave the dance competition series and take an extended absence from The Real.
“While she was on Dancing with the Stars producers realized the show could survive without her. It was peaceful on set, as the other four ladies are quite easy to work with, and the ratings maintained and at times, went up depending on whom was guest co-hosting the show,” the source explained.
Telepictures decided to conduct focus groups on the show to see what they could do to empower the show for Seasons 3 and 4, as it had been announced that the series had received a two-year renewal on all Fox stations. The research from the focus group was not good for Tamar.
“The focus group research showed that most educated and working women did not identify with Tamar’s show vernacular and her use of words known to be popular among drag queens and some gay men – phrases like “get your life,” “where they do that at,” “have several seats. It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real. The research went on to say that most educated and working women found her to be ‘ghetto’ and that her aggressive eye-rolling, neck-rolling and the smacking of her mouth were indicative of ‘stereotypical behavior that African American women have worked years to overcome,” revealed the source.
The Real’s executive producer used the show’s focus group findings, her on-set insubordination and the fact that the sales team for the show had made it clear that advertisers did not want her in their segments due to antics that happened with Pinterest to convince Warner Bros. to can her from the show.
Despite the fact that Tamar’s husband Vincent was named as a producer of The Real, he was kept in the dark about the network’s desire to fire his wife.
“He knew they were having problems with her and he shielded Tamar from a lot of what was being said and done, but in the end his producer credit on the show was more about vanity and less about control,” the source revealed.
Warner Bros. wanted to work out an exit agreement with Tamar that wouldn’t make viewers aware she was being fired. Despite wanting to free themselves of her, they wanted the transition to take place smoothly.
“Before they could hammer out a joint statement and an agreement that was good for both parties, she posted a cryptic message about betrayal and an unnamed person who she feels ‘stabbed’ her ‘in the back’ after she ‘stupidly trusted’ on Instagram. It’s that type of impulsive behavior and lack of self control that is why she is off the show,” the source said.
Tamar has unfollowed everyone except Tamera Mowry-Housley.
What are your thoughts? Post your comments below.
Tay Tay. Words can not express how much I will miss working with you side by side. You could always count on our end of the table to be hilarious because of our genuine banter. Our differences didn’t separate us. It actually brought us together. Beautifully. I knew I could always count on you to make me laugh. But not just any laugh. That belly laugh. Thank you for understanding me always. In front of the camera but most importantly behind. Love you. Always.
There ain’t nobody out there like Tamar Braxton. Every time she walks into a room you know something UNFORGETTABLE is about to happen. Entertainer, female empowerer, confidant and friend… Tay u taught me to NEVER let ANYONE or ANYTHING dull your shine. Man…. this whole damn thing. Is. HARD. I love you Tay.
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You shine bright.. Keep shining.. You have been my twinkle toes, my head chef, crazy friend that makes me smile. You know I love you and your family. Your faith has made me strong, your jokes make me laugh and I know that you will continue to soar as you always do. Know that no matter what I only want and wish you the best. I am here, nothing has changed. Take the time you need but know as I have always been, I am here.
A photo posted by Adrienne Bailon (@adriennebailon) on